Privacy Policy – Smash Palace

Effective Date: 08/09/2025

Smash Palace (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the personal data you provide when using our website, booking services, or interacting with us.

1. Information We Collect

We may collect the following personal information when you interact with our website or services:

  • Name, email address, phone number
  • Booking information (date, time, session type, number of participants)
  • Payment details (processed securely via our payment provider; we do not store full card details)
  • Marketing preferences
  • Any information you provide when contacting us

2. How We Use Your Information

Your data is used for purposes including:

  • Processing bookings and payments
  • Providing customer support and responding to inquiries
  • Sending marketing communications if you’ve opted in
  • Maintaining our website and improving our services
  • Complying with legal obligations

3. Legal Basis for Processing

We process your data under the following legal bases:

  • Contractual necessity: to deliver services you have booked
  • Consent: for marketing communications
  • Legal obligation: for tax, accounting, and safety records
  • Legitimate interests: to improve our services and website experience

4. Sharing Your Information

We do not sell your personal data. We may share information with:

  • Payment processors for booking transactions
  • IT service providers to maintain the website
  • Legal or regulatory authorities if required by law

5. Data Retention

We retain personal information only as long as necessary for business and legal purposes:

  • Booking and transaction data: up to 7 years (for accounting and legal purposes)
  • Marketing data: until you withdraw consent
  • Support and enquiry data: up to 2 years

6. Your Rights

Under UK GDPR, you have the right to:

  • Access your data
  • Request correction or deletion
  • Withdraw consent for marketing communications
  • Object to or restrict processing
  • Data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

7. Cookies and Tracking

Our website uses cookies to improve user experience and for analytics. You can manage cookie preferences via your browser.

8. Marketing Communications

We will only send marketing emails if you have opted in. You can unsubscribe at any time using the links in emails or by contacting us.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorized access, disclosure, or loss.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

12. Contact Us

For questions or to exercise your rights, contact:
Smash Palace
Email: hello@smashpalace.co.uk